
Narrative hospitality · THED730 · Winter 2026
Double Exposure
A 1950s jazz bar with a mystery upstairs
A solo concept project for THED730. Nothing has been built; the images are concept sketches, renders and boards.
A jazz bar where the story is optional. Guests can sit back with a drink and the band, or spend the night working out what happened to the AI actress who paid for the place.
- Course
- THED730 · Winter 2026
- Role
- Solo: concept, story, experience and spatial design, visual development
- Type
- Narrative bar · themed hospitality
- Site
- Three-story lot on a waterfront entertainment street (course site)
- Scale
- 3 floors · 1 stage through all three · 3 film sets
- Status
- Concept design
Overview
A bar first, a mystery if you want it
Double Exposure is a three-story narrative jazz bar set in the 1950s. Its patron is Miss Luna, an AI film actress who commissioned the bar and then disappeared. Her films, her music and the database she was built from are spread across the building.
I designed the whole concept on my own: the story, the guest flow, the three floors and the look. The core idea is that the bar works as a bar first. The mystery is there for anyone who wants it, and never in the way of anyone who doesn’t.
The bar, the film sets and the archive, joined by one stage.
Sit back and listen, or play the mystery.
Scenes from Luna’s films you can drink inside.
Who was Luna, and where did she go?

The challenge
Two kinds of guest, one night
A themed bar has to earn repeat visits as a bar. A mystery has to earn attention as a story. They pull in different directions.
- 01
A bar first
Most guests come for a drink and a conversation. The story can’t demand their attention or block their table.
- 02
Two kinds of guest
Some want ambience, some want a game. Both need to feel the night was made for them.
- 03
One story, three floors
The mystery has to read as one thread whether a guest stays on Floor 1 or climbs to the archive.
- 04
A night that repeats
The bar runs every night. The story needs moments that recur on schedule without feeling canned.
How might a bar tell a mystery that guests can either overhear with a drink in hand or play all night?
The story
The actress who wasn’t there
The name is the premise. In photography, a double exposure lays one image over another. Here, an AI actress is laid over the real actress she was built from.
An AI film actress of the 1950s silver screen, built from the archive of a real actress who shared her name. She commissioned the bar, supplied its menu and music, and vanished.
Staff and regulars only know what the guests know: Luna paid for all of it, and nobody has seen her since.
Was Luna a copy, a person, or something in between? The bar never answers outright. Each floor offers evidence.
Her films
The Invisible Murder
In an abandoned mansion, a gun fires every night and kills a young woman in a painting. It looks supernatural, until people realize someone in the real world seems to be dying each night too. A story about fear and hidden crimes.
The Lover at the End of Memory
A scientist is stranded on a frozen planet after his ship breaks down. Over the years his memories fade. When he realizes he is forgetting his wife’s face, he sets out to paint her portrait before it’s gone. A story about memory, loneliness and love across distance.
The Opera Telescope
An observatory where a telescope shows glimpses of the future. The third film’s full plot is still being written, so on Floor 2 it is the most open-ended scene.
Guest flow
Two ways through the night
The building
One stage, three floors
One live band stage runs through all three floors. It is the spine of the bar: wherever you are, you can hear and see the same performance, so the floors feel like one night.

Floor 1
The Bar
Floor 1 is a fully working bar. The story is placed where guests already pause: in line, at the table, at the stage.
- 01
Queue · keyhole photo wall
A keyhole-shaped photo installation shares what is publicly known about the bar and Luna. Guests read clues and newspaper fragments while they wait.
- 02
Guest seating
Hosts guide guests to tables and let them settle in before anything happens.
- 03
Four LED screens
Luna appears across four screens, dancing from one to the next. Her image moves through the room.
- 04
Band & detectives
A jazz band sets the mood. Detective characters mingle with the crowd, quietly asking about Luna’s disappearance.
Bar · 4-person booths · open seating · window bar · live band stage · queue · restrooms · elevator
Floor 2
The Film Sets
Floor 2 is built as three film sets from Luna’s career. Seating is flexible: guests can sit anywhere inside a scene.


Midnight Murder in the Painting
A painting where a gun fires every 15 minutes. Each shot reveals a new clue, so the scene rewards anyone who stays for a second drink.

Floor 3
The Luna Archive
The top floor is the database Luna was built from: everything ever collected about the real actress. It is where the question of real versus artificial is answered, as far as it ever is.
- 01
Clue terminals
Vintage computers for searching the archive, comparing records and uncovering hidden clues.
- 02
Archive bookshelves
Physical clues and references about Luna’s life. Guests explore and cross-check.
- 03
Flexible room
Movable seating and rolling bookshelves let the floor reconfigure, and it can be rented for daytime events.
Touchpoints
How the story reaches the table
The narrative is delivered through things a bar already has. Each touchpoint has a job in the story and a job in service.

Keyhole photo wall
What guests getSomething to read in line
Story jobSets up the rumor before guests sit down

Menu
What guests getCocktails named for Luna’s life and films
Story jobEvery order is a piece of her biography

Live band
What guests getJazz drawn from her films
Story jobKeeps one mood across all three floors

LED screens
What guests getLuna dancing through the room
Story jobMakes her present without a performer

Detective NPCs
What guests getConversation, if you want it
Story jobAn invitation into the game, never a demand

Timed scenes
What guests getThe gunshot every 15 minutes
Story jobRecurring beats that reward staying

Archive terminals
What guests getA puzzle to solve with friends
Story jobThe payoff: evidence about who Luna was
Look & feel
1950s noir, brass and one neon
1950s film noir: rain-wet streets, venetian blinds, neon script signage and old cinema glamour. The palette stays close to black, with warm brass light and a single neon accent.
#0b0a09#1d1a14#c9a45c#e9dfc8#b4316bMy role
One designer, four parts
Double Exposure is a solo project. I took it from the first premise to the finished boards.
Story
Invented Luna, the AI actress who paid for the bar, and the three films that make up her career.
- Luna’s backstory and the question the bar never answers
- Three film plots, one still in development
- The house note guests read at the table
Experience and guest flow
Designed a night that works as a bar first and a game second.
- Two routes through the same night
- Touchpoints that do a service job and a story job
- Timed scenes and detective characters
Spatial design
Arranged three floors around one live stage.
- Floor 1 bar, Floor 2 film sets, Floor 3 archive
- A stage that runs through all three floors
- A flexible archive floor that can be rented by day
Visual development
Set the look of 1950s noir for the whole building.
- Facade sketch and signage
- Moodboard and palette
- Concept renders for each floor
Reflection
What I’d keep
Optional is a design decision
Making the story optional didn’t make it smaller. It made every touchpoint work twice: as service and as story.
A spine holds a story together
The stage running through three floors did more for narrative unity than any single scene.
Next
Name the signature cocktails and set list, script the detectives, and resolve how the night ends for guests who reach the archive.
Credits
- Design
- Jingwen Li
- Course
- THED730, SCAD, Winter 2026
- Luna portrait
- Generated with Midjourney for the concept

叙事型餐饮空间 · THED730 · 2026 冬季
Double Exposure
一间楼上藏着谜团的 1950 年代爵士酒吧
THED730 个人概念项目,尚未建成;本页图片为概念草图、渲染与情绪板。
一间故事“可选”的爵士酒吧。客人可以只是喝一杯、听乐队,也可以花一整晚,去弄清那位出钱建起这里的 AI 女演员到底去了哪里。
- 课程
- THED730 · 2026 冬季
- 角色
- 独立完成:概念、故事、体验与空间设计、视觉开发
- 类型
- 叙事酒吧 · 主题餐饮
- 场地
- 海滨娱乐街区上的三层地块(课程指定场地)
- 规模
- 3 层 · 1 个贯穿三层的舞台 · 3 个电影场景
- 状态
- 概念设计
概览
先是一家酒吧,谜团随你取用
挑战
两种客人,同一个夜晚
主题酒吧要靠“酒吧”本身让人回头,谜团要靠“故事”吸引注意力。两者的方向并不一致。
- 01
首先是酒吧
大多数客人是来喝酒聊天的。故事不能强占他们的注意力,也不能占用他们的座位。
- 02
两类客人
有人要氛围,有人要游戏。两类人都要觉得今晚是为自己准备的。
- 03
一个故事,三层楼
不论客人只待在一楼,还是一路上到档案馆,谜团都要读得出是同一条线。
- 04
每晚重复的夜晚
酒吧天天营业。故事需要定时重复的时刻,又不能显得套路。
我们如何让一间酒吧讲一个谜团:客人既可以端着酒顺便听到,也可以投入玩一整晚?
故事
不在场的女演员
名字就是前提。摄影里的“双重曝光”是把一张影像叠在另一张上。这里,一位 AI 女演员叠在构建她的那位真实女演员之上。
一位 1950 年代银幕上的 AI 电影演员,由一位同名真实女演员的档案构建而成。她委托建造了这间酒吧,提供了酒单和音乐,然后消失了。
员工和常客知道的并不比客人多:一切都由 Luna 出资,此后再没人见过她。
Luna 是复制品、是一个人,还是介于两者之间?酒吧从不直接回答,每一层都提供一部分证据。
她的电影
The Invisible Murder
在一座废弃的宅邸里,每晚都会有一声枪响,打死画中的一位年轻女子。起初人们以为是超自然事件,后来才发现更令人不安的事:现实中似乎也有人每晚被杀。一个关于恐惧与隐秘罪行的故事。
The Lover at the End of Memory
一位科学家的飞船损坏,被困在遥远的冰封星球,再也回不了地球。多年过去,他的记忆慢慢褪色。当他发现自己快要忘记妻子的脸,他决定找回记忆,为她画一幅肖像。一个关于记忆、孤独和跨越时空的爱的故事。
The Opera Telescope
一座天文台,望远镜里能看到未来的片段。第三部电影的完整剧情还在写,所以它是二楼最开放的一个场景。
游客动线
度过一晚的两种方式
建筑
一座舞台,贯穿三层
一楼
酒吧
二楼
电影场景
三楼
Luna 档案馆
触点
故事如何来到桌边
叙事通过酒吧本来就有的东西传递。每个触点既有故事任务,也有服务任务。

钥匙孔照片墙
客人得到什么排队时有东西可看
故事任务入座前先埋下传闻

酒单
客人得到什么以 Luna 人生和电影命名的鸡尾酒
故事任务每点一杯,都是她传记的一页

现场乐队
客人得到什么取自她电影的爵士乐
故事任务让三层楼保持同一种情绪

LED 屏幕
客人得到什么Luna 在空间里舞动
故事任务不需要演员也能让她“在场”

侦探 NPC
客人得到什么想聊就聊
故事任务是参与游戏的邀请,而不是要求

定时场景
客人得到什么每 15 分钟一次的枪声
故事任务重复出现、奖励留下来的节拍

档案终端
客人得到什么和朋友一起解的谜题
故事任务最终回报:关于 Luna 是谁的证据
视觉风格
五十年代黑色电影,黄铜与一抹霓虹
1950 年代黑色电影:雨夜湿街、百叶窗、霓虹手写招牌和老电影的魅力。配色贴近黑色,用温暖的黄铜色灯光和一个霓虹点缀。
#0b0a09#1d1a14#c9a45c#e9dfc8#b4316b我的工作
一个人,四个部分
双重曝光是个人项目,从最初的设定一直做到最终的展板。
故事
创造了出资建起这间酒吧的 AI 女演员 Luna,以及构成她演艺生涯的三部电影。
- Luna 的身世,以及酒吧始终不回答的那个问题
- 三部电影的剧情,其中一部仍在发展
- 客人在桌边读到的“店方的话”
体验与游客动线
设计一个先是酒吧、其次才是游戏的夜晚。
- 同一个夜晚里的两条路线
- 同时承担服务与叙事的触点
- 定时场景与侦探角色
空间设计
围绕一座现场舞台安排三层空间。
- 一楼酒吧、二楼电影场景、三楼档案馆
- 贯穿三层的舞台
- 白天可出租的灵活档案层
视觉开发
为整栋建筑确立五十年代黑色电影的风格。
- 外立面草图与招牌
- 情绪板与配色
- 各层的概念渲染
反思
我会留下的
“可选”本身就是设计决定
让故事变成可选,并没有让它变小,反而让每个触点都发挥两次作用:既是服务,也是故事。
主轴把故事串起来
贯穿三层的舞台,比任何一个单独场景都更能让叙事保持统一。
下一步
确定招牌鸡尾酒和曲目,写好侦探角色的脚本,并决定走到档案馆的客人如何结束这一晚。
制作
- 设计
- Jingwen Li
- 课程
- THED730,SCAD,2026 年冬季
- Luna 肖像
- 为概念使用 Midjourney 生成








